Indepth Creative produces contemporary folder design for Auswest Timbers
Indepth Creative has produced a folder for Auswest Timbers in order to showcase their range of prestige products.
The folder is designed in earthy tones, to highlight the company’s ‘the natural choice’ theme; the outside is matt laminate with spot UV varnish, whilst the inside has a gloss finish. The concept was to keep the folder clean and simplistic, using large photographic imagery to promote the wide variety of products available.
Angular lines were used to draw the eye to focal points, creating areas of interest whilst also representing the lines and angles seen in the wood flooring and joinery. The information contained within the folder is type set to ensure it is easy to navigate and consistency throughout makes the entire folder, including loose leaf inserts, easy to read.
The folder currently contains ten inserts, but has been designed in such a way that future inserts can be added when needed. Each insert showcases a different product, provides information and technical details, and is complemented with detailed and high quality imagery to really show off the product.
Inside the folder there is also a space to hold a business card in prominent display; and Auswest Timbers took advantage of Indepth’s Creative Writing services to provide detailed descriptions all the way through.
Using top quality imagery throughout, the folder is sleek, stylish and contemporary; it beautifully shows off the top quality products manufactured by Auswest Timbers.
